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Where your
ambitions
Sportsbook platform — USA 2026 ed.
unl
ck
growth
Sportsbook platform — USA 2026 ed.

( Who We Are )

Altenar is a leading global iGaming software provider driven by our customers' vision.

We have earned a reputation as the most partner-centric provider in the industry.

Territory Expertise:

Operating in 60+ countries with 30+ regulated market licenses (UK, Malta, Sweden, Ontario, etc.).

Global Presence:

900+ employees across 6 global offices.

World map highlighting countries in North, South America, Europe, and southern Africa in blue.
Bets per month
combined monthly volume handled by our clients
1.25bn
Customer ngr
average combined monthly
$127m
Business support
Median support response time
4 min

Stand Out
in the US Market

Launch a uniquely tailored sportsbook with Altenar’s flexible, purpose-built front-end. It isengineered specifically for the US market, allowing you to launch a distinctive product seamlessly.

Mobile screen showing live sports betting app with match info, odds, and betting options.Sports betting app screen showing tennis odds, horse race details, and odds format selection.Mobile sports betting app showing live football matches, odds, and scores for international games.Sports betting app screen showing international soccer matches, odds, and boosted bets for Denmark vs. DR Congo.Mobile sports app showing basketball odds, popular events, live matches, and upcoming matches.

Total Margin Control

Fine-tune your sportsbook strategy in real time with Altenar’s Trading Manager — to match:
Local market conditions

Adapt to regional trends and player behavior instantly.

Your risk appetite

Maintain full control over your exposure and margins.

Specific business goals

Optimize performance to meet your growth targets.

USA Market
Dashboard

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Online Sports Betting GGR
$16.46bn
+22.0%
 iGaming GGR
$10.74bn
+27.6%
Traditional Gaming GGR
$50.94bn
+2.3%
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Total Sports Betting Handle
$166.94bn
+11%
Total Commercial Gaming GGR
$78.72bn
+9.2%
Online Share of Commercial Gaming
+4.5pp YoY

The next generation of bettors is not adapting to sportsbooks. Sportsbooks must adapt to them.

User retention is driven primarily by product utility and sustained engagement rather than reliance on perpetual promotional campaigns — users stay when the product is meaningful and engaging. We can provide product features that improve acquisition efficiency and reduce CAC through innovation.

Nikos Zygouris,
Head of Sportsbook Product

Nikos Zygouris,

Head of Sportsbook Product

Adapted  Features Pack

Player props

Superstars drive sports culture, and fans follow players just as much as teams.

Player props empower users to bet on individual performances, allowing them to tailor every wager to their favorite athletes.

Same Game Parlay

Our extensive range of markets enables bettors to combine individual selections into a single wager across all major US sports.

From NFL, NBA, and NHL to MLB and college sports, players enjoy the freedom to customize their bets and pursue higher payouts.

Six-pack

Six-pack gives players a fast, structured way to build wagers around a curated set of outcomes across major US sports.

By grouping multiple picks into one seamless experience, it drives bettors from interest to action while delivering the excitement of higher potential payouts.

Brackets

Tournament brackets are a staple of US sports culture, from college basketball to major league playoffs.

Brackets offer bettors a familiar, engaging way to predict outcomes across multiple rounds, driving long-term retention well beyond a single game.

Bet slip

An intuitive, flexible bet slip empowers players to review selections, adjust stakes, compare potential returns, and manage singles, parlays, and SGPs within a single interface.

Built for the fast-paced US sports betting market, it ensures users stay in complete control before placing their wagers.

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Altenar North
America Data

Total Tournaments in 2025
9,500+
Total Events in 2025
3,700,000+
Total Markets per event in 2025
1,700+
Mobile Bets in 2025
86%
Live Bets in 2025
57%
Bet Builders Bets in 2025
10%

Let’s build
your sportsbook

90-day go-live on the full platform.  Talk  to our us team to upgrade your sportsbook.
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events dashboard

NBA

March 2026

2026

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

All Sports

NBA

UEFA Champions League

Liga MX

International friendly

Matches

2,123

Markets

6,250

Margin

12.05%

Bet Builder Use

9.40%

Top Matches

Date

DEN Nuggets vs GS Warriors

March 30, 2026

GS Warriors vs NY Knicks

March 16, 2026

DEN Nuggets vs PHX Suns

March 25, 2026

LA Lakers vs. NO Pelicans

March 4, 2026

March 6, 2026

DEN Nuggets vs. LA Lakers

Performance Insight

LigaMX delivers the highest margin at 29.65%, while NBA leads by market volume with 3,250 markets

Most sportsbooks fail due to weak UX foundations, poor SEO capabilities, and inadequate URL structures.

Player pages, team pages, and competition lobbies are not optional—they are essential for retention-led growth, and as your strategic partner, we ensure they are fully optimized.

Most sportsbooks fail due to weak UX foundations: poor SEO capabilities, weak URL structures, missing player pages, team pages, competition lobbies and deeper UX layers.
These are not optional — they are essential for retention-led growth.

Nikos Zygouris,
Head of Sportsbook Product

Nikos Zygouris,

Head of Sportsbook Product

Licenses & certificates

Ontario, Canada
Ontario, Canada

Awards

Best sportsbook supplier of the year
SBC Awards Latinoamerica 2026
Best Online Sportsbook Provider
SiGMA Brazil 2026
Best live betting product
SiGMA South Asia Awards 2025
Most innovative sportsbook feature
SiGMA Euro-Med Awards 2025
Best Online Sportsbook Provider 2025
SiGMA Americas 2025
Sportsbook Supplier of the Year
SBC Awards Latinoamerica 2024
The most innovative sportsbook feature
SiGMA East Europe Awards 2024
Runner-up Sports Betting Technology
CEE awards 2024
Best Gaming Online Betting Platform of the Year
SBC Awards LatinoAmerica 2024

Let’s BUILD
your sportsbook

Launch on our full platform with a 90-day go-live .
Talk to our US team today .
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